A Deep Dive With Sardine

Sardine created a deep understanding of its customers and their needs. And I'm more than a little inspired by it. That’s why I’m going to dig into Sardine’s customer insights a bit. This deep dive will answer four questions...

A Deep Dive With Sardine
Photo by Karly Santiago / Unsplash

Sardine created a deep understanding of its customers and their needs. And I'm more than a little inspired by it.

That’s why I’m going to dig into Sardine’s customer insights a bit. This deep dive will answer four questions:

  1. How did Sardine benefit from customer insights?
  2. How did Sardine develop customer insights?
  3. How does Sardine stay close to their customer’s needs?
  4. Is Sardine’s growth sustainable?

Let’s get to it!

How Sardine has benefited from customer insights

As I’ve said, Sardine’s entire business is better thanks to their customer insights.

In the newsletter, I shared two powerful ways Sardine used customer insights.

Now I’ll share five more...

Customer Insights Use #1: How Sardine built a differentiated product

Most antifraud solutions are built to work with online shopping carts.

But Cryptos and Neobanks don't use a shopping cart. They use a digital wallet.

This means customers can't use the service until they move money into the digital wallet.

And this is where fraudsters strike…moving in money they don’t have.

That’s why most antifraud solutions make users wait a few days to access the money. They want to verify the transaction is safe first.

This approach reduces fraud. But it also creates a poor customer experience.

Sardine gets this. It's why it is both reducing fraud and creating a great user experience:

Sardine focuses on customer experience

So, Sardine focuses on the user, not the transaction. It tracks the user's behavior, linked accounts, and device.

Sardine’s approach is unique because their insights revealed two issues to solve...not just fraud.

That’s part of what sets Sardine apart.

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