A Deep Dive With Fraugster

Fraugster was plagued by 3 major issues that ultimately killed the business. Find out how.

A Deep Dive With Fraugster
Photo by Stefan Cosma / Unsplash

So, I've asserted that Fraugster was plagued by 3 major issues:

  • [Issue #1] They didn’t target a specific customer.
  • [Issue #2] They didn’t solve a specific problem.
  • [Issue #3] They were too focused on their technology.

And we saw how these issues showed up in Fraugster's product development phase.

But their impact is equally felt in each of Fraugster’s phases:

Fraugster's timeline

Since I covered Fraugster’s Phase I in their overview, this deep dive will dig into how these issues impact Phase II – IV.  Starting with…

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